d. Subject ("what does it say?")
(1) Content listed under any convenient heading as though it were
straight news or intelligence
(2) Content epitomized as deomonstrating new propaganda technique
(such as, "now they're trying to get us out of Tientsin by appeals
to our isolationists!")
(3) Content.which may be useful in counterpropaganda (such as, "they
said that the Greeks are our witless puppets, so let's pass that
along to the Greeks")
(4) Significance of content for intelligence analysis (example: when the
Japanese boasted about their large fish catch, it was an indication
their fishing fleet was short of gasoline again, and that the fish
catch was actually small; when the Nazis accused the Jews of
sedition, it meant that rations were short and that the Nazi govern-
ment was going to appease the populace by denying the Jews their
scanty rations by way of contrast)
e. Mission
(1) Nation, group, or person attacked
Relation to previous items with the same or related missions
(3) Particular psychological approach used in this instance (such as
wedge-driving between groups, or between people and leaders, or
between armed services; or demoralization of audience in general;
or decrease of listeners' faith in the news)
(4) Known or probable connection with originator's propaganda plan or
strategy

This outline may be remembered by the initials of the key words--
the five main headings in order--as the STASM formula. The outline is not
final or authoritative, and propaganda analysis performed for governmental
or military establishments should, of course, conform to the schedule pre-
scribed in the agency concerned. Used in conjunction with a quantitative
graph, however, an outline of this type will in the course of use provide a
reasonably complete index to the operations of any person, party, group, or
government.
146. PROPANAL AND FOREIGN OR ENEMY MORALE. Propa-
ganda analysis is sometimes called propanal for short as an administrative
convenience; propanal can be used as an intelligence tool of prime impor-
tance. A person desiring to spy out just what sickness an ill man had could
do so by waiting at the pharmacist's and seeing just what prescriptions were
being taken to the patient; similarly, conditions in a foreign (in wartime,
even an enemy) country can be systematically guessed, with a high proba-
bility factor in favor of the analyst, if the domestic propaganda of the govern-
ment concerned is analyzed. The home government of any country uses
20
